November 1st, 2011

Clean ads create a stir in San Francisco

By Jonathan Bloom
ABC News

City sidewalks are covered with dirt and now some enterprising folks are taking advantage of it, etching advertisements right into the filth at your feet. But is it legal? ABC7 looks into the dirt on reverse graffiti.

“What we’re doing is something that’s not necessarily illegal, but also not necessarily legal, it’s a little bit in a gray zone,” said GreenGraffiti founder Jim Bowes.

From a distance, an ad on a San Francisco sidewalk might look like paint or stickers, but a closer look reveals it is actually made of nothing.

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