November 28th, 2011
Cash-strapped cities, schools say: 'Your Ad Here'
By CARLA K. JOHNSON
Seven vinyl banners draped this month along one of Chicago’s most iconic bridges, advertisements some have dubbed “a visual crime” and “commercial graffiti,” are reviving a debate about how governments raise money in tough economic times.
In the aftermath of the Great Recession, a public school district in Colorado is selling ads on report cards and Utah has a new law allowing ads on school buses. Chicago Mayor Rahm Emanuel’s administration, straining to fill a $600 million budget hole, is looking to raise $25 million from ads on city property — including bridges, electrical storage boxes and garbage cans.
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