November 7th, 2011

Burger King kids meals come with wearable cardboard crowns

By Bruce Horovitz

Today, Burger King will unveil plans to move its kids meals into boxes with wearable cardboard crowns and interactive games. The boxes also direct kids to a website where they can choose one charity — wildlife, environment or education — to which BK will donate one penny of the meal’s proceeds.

The kids meals will be renamed BK Crown meals — including a breakfast version with oatmeal, apple slices and milk or juice. Oh, did we forget to mention that every kid who walks into BK — whether they order a meal or not — can ask for a freebie crown?

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