November 9th, 2011

Acknowledging the Veterans on Their Day in the Limelight

By Stuart Elliott
The New York Times

For Veterans Day 2011, Madison Avenue will seem redder, whiter and bluer than it has in a long time.

With Americans at war in Afghanistan and Iraq, Veterans Day campaigns have become more creative and heartfelt. Support for the troops is shown on each package of Five Point Snacks.

Advertisers had for many years marked the holiday in prosaic, almost formulaic ways, primarily by offering consumers Veterans Day sales on merchandise like cars, clothing and furniture. But more recently, with Americans at war in Afghanistan and Iraq, campaigns have become more creative and heartfelt — echoing the patriotic ads that showed support for the troops during World War II.

Read more: http://nyti.ms/s7thER

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