October 5th, 2011

Your Lack Of Mascara Is A Sign Of Your Utter Incompetence: Makeup Industry Funded Study

By Anna North
Jezebel

A new study has found that makeup doesn’t just help you look pretty — it also makes people think you’re more trustworthy and competent. That may be good news for makeup companies — one of whom sponsored the study.

According to the press release, a team of researchers at Harvard and Massachusetts General Hospital took photos of white, Latina, and black women, aged 20 to 50, without makeup. Then they photographed the same women in three makeup styles — “natural,” “professional,” and “glamorous.” Finally, they showed the photos to several groups of people — over 250 participants in total — and asked them to rate the women’s attractiveness, likability, competence, and trustworthiness. Turns out, the makeup photos trounced their naked-faced competitors in all categories. Faces with makeup, no matter the style, were seen as more attractive and more likable, competent, and trustworthy than faces without. The only exception was the glamorous look. When participants were allowed to gaze upon glammed-up ladies for an unlimited amount of time, they rated them as less trustworthy than their makeup-free counterparts — but still more competent.

There are a couple of creepy things about this study. The first is that it was sponsored by Procter & Gamble — which, coincidentally, recently introduced “a new color science model, Bio-Chromatics, that combines the principles of chemistry, optics and psychology to create biology-based color products.”

Read more: http://bit.ly/qVF9Fb

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