October 20th, 2011

Young people want more protection from alcohol advertising, survey says

By Sarah Boseley
The Guardian

Most young people would like more protection from alcohol advertising, but under-18s do not recognise that drink logos on football shirts are a form of marketing, according to a survey.

Alcohol Concern, which surveyed 2,300 children and young adults, says it sought their views because they are usually excluded from the discussion.

The survey found that most wanted more regulation than at present to safeguard those who are under the drinking age from alcohol marketing. Most – 60% – wanted alcohol adverts in the cinema restricted to 18-certificate films while 58% said alcohol adverts should only be allowed on television after the 9pm watershed. Alcohol promotion, said 59%, should be limited only to the areas of supermarkets and off-licences selling alcohol.

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