October 24th, 2011

Utah school district first to sell bus ads

By JOSH LOFTIN
The Washington Examiner

Early next year, a suburban Utah school district will be the first in the state to plaster its buses with advertisements in an effort to generate additional revenue without raising taxes.

The advertising revenue is expected to supplement the relatively flat budget of Jordan School District, spokesman Steven Dunham said. While it won’t be enough to make-up for the budget cuts suffered during the current economic downturn, the ads will provide an alternative source of money.

“It’s a unique opportunity to generate additional revenue,” Dunham said. “Any supplemental funding will be good.”

The district is currently searching for a broker to sell the ads for the district, expected by the end of November. Ads could then start appearing sometime in early 2012, Dunham said.

Read more at the Washington Examiner: http://washingtonexaminer.com/news/2011/10/utah-school-district-first-sell-bus-ads#ixzz1bhu2035H

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