October 24th, 2011

Tight budgets make advertising sales a more tempting option for schools

By Helmut Schmidt

School districts facing budget cuts around the nation are increasingly turning to advertising to make up the difference between declining revenues and rising costs.

In the Twin Cities area, some districts sell ads on websites or let firms wrap ads on wall lockers or put them on floors and walls of schools.

Elsewhere in the U.S., school buses are no longer just for moving students to and from school. They’re moving billboards, too.

That hasn’t happened in this part of the Red River Valley yet. However, some officials say that if Minnesota’s budget ills continue, ads could become more commonplace locally.

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