October 14th, 2011

The Guggenheim Goes Me One Better On The Commercialism Front

By Judith H. Dobrzynski
Real Clear Arts

or more than fifty years the Solomon R. Guggenheim Museum in New York has selected the perfect wall colors to complement the celebrated collection of modern art showcased in its Frank Lloyd Wright-designed home on Fifth Avenue.
Beginning this fall, the Guggenheim will share these trade secrets with homeowners, interior designers, architects, and art lovers everywhere.

When I received an email this morning with the message I’ve pasted above, I honestly thought it was a joke sent to me because I’ve lambasted too-too commercial ties between museums and corporations. I thought it might be from The Onion. I chuckled, and kept reading:

Through an exclusive licensing arrangement with the Guggenheim, Fine Paints of Europe, Inc., of Woodstock, Vermont, will introduce two paint collections suitable for residential and commercial use in October
2011. The Classical Colors is a set of 150 wall colors drawn from much-loved paintings in the Guggenheim’s permanent collection. The Gallery Colors are comprised of 50 hues favored by generations of
Guggenheim Museum curators, artists, and designers-including Wright himself.

Then I got worried: this sounded real. I checked the Guggenheim website, and there it was—a real press release with more details. So the outlandish example involving paints that I imagined for the Museum of Modern Art less than two weeks ago is already outstripped by reality.

Read more: http://bit.ly/rfGo3n

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