October 20th, 2011

The Candification of Our Food: The Case of the Fruit-Less Fruit Snack

By Samira Kawash
The Atlantic

The Center for Science in the Public Interest is challenging General Mills for promoting sugary treats as a healthful alternative to real fruit.

Fruit snacks are on the product lineup of breakfast behemoths like General Mills and Kellogg’s, fruit brands like Mott’s and Welch’s, and specialty companies with names that promise healthier processed food like Florida’s Naturals and Annie’s Organics. Based on my extensive field testing, I am happy to report that most of these fruit snacks are quite yummy. But they are also almost indistinguishable from soft gummy candies.

Read more: http://bit.ly/qsE3BC

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