October 13th, 2011

The Best Reason to Skip the Footloose Remake

By Josh Golin
Huffington Post

You probably don’t need another reason not to see the latest version of the Footloose, which opens in theaters this Friday. After all, do we really need to remake every piece of pop culture for which we have the slightest tinge of nostalgia? If you liked the original, it’s easy enough to find and watch it again. If you didn’t, it’s unlikely that substituting Kenny Wormald for Kevin Bacon is going to change your mind.

But if you happen to be considering plunking down $10 to see the movie, here’s why you shouldn’t: Paramount Studios is using your taxpayer-funded school time to advertise the film to a captive audience of students. At the end of September, Paramount began advertising Footloose on the in-school TV network Channel One News. That means for 5.5 million students, watching Footloose commercials is a compulsory part of the school day.

For more than 20 years, Channel One News has forced students to watch a 12-minute daily newscast that includes two minutes of ads. As the late, great Neil Postman wrote in The End of Education, Channel One represents “the first time, to my knowledge, that an advertiser has employed the power of the state to force anyone to watch commercials.” Schools showing Channel One lose a full week of instructional time each school year to the broadcasts. A full day is lost to just to the ads.

Read more: http://huff.to/qyqpYn


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