October 24th, 2011
Student-to-student marketing on the rise on campus
By Lucas Loffredo
The demise of television commercials and magazine endorsements as effective advertising methods to college students has quietly birthed a new marketing strategy: many companies have begun to hire students to advertise their products to peers around campus.
This more aggressive marketing campaign makes sense, with average college students spending more than ever on things they want but do not need. Annual discretionary spending among college students 18 to 24 years old has risen to a projected $37.7 billion in 2010, according to a study from Alloy Media + Marketing. This figure has been rising and further increase is projected, indicating that college students will continue to be an effective group to target.
The profitable new frontier is already highly developed at many schools around the nation: Boston University, the Massachusetts Institute of Technology and the University of North Carolina at Chapel Hill have been mentioned in national news articles about the trend.
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