October 31st, 2011

Soft drink advertising targets children and teens: study

By Reuters
The Raw Story

U.S. children and teenagers are seeing far more soda advertising than before, with blacks and Hispanics being major targets, as marketers have expanded online, a study released on Monday found.

The report, from the Yale University Rudd Center for Food Policy & Obesity, also found that many fruit drinks and energy drinks, popular with teenagers, have as much added sugar and calories as full-calorie soda.

Children’s and teens’ exposure to full-calorie soda ads on television doubled from 2008 to 2010, the report found, fueled by increases from Coca-Cola Co and Dr Pepper Snapple Group Inc.

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