October 21st, 2011
Bracing for another year of state budget cuts, Miami-Dade and Broward County school districts are embracing a controversial idea that raises eyebrows: Sell advertising space on public school property.
This would include allowing advertisers to buy the naming rights for, say, cafeterias at public school buildings and advertisements on school banners, buses, vehicles, athletic fields, gymnasiums and district or school websites.
Yes, these are difficult times, and getting advertisers’ money could help schools save arts programs or employ tutors or more teachers. But the districts should not compromise young, receptive minds for a few extra bucks. It’s a slippery slope.