October 8th, 2011
Seven cases of egregious product placement in music videos
By Rob Evans
Does the camera linger a bit too long on that (cellphone/car/liquor bottle/gadget) in your favorite music video? Chances are, it’s no accident.
According to a report by the research firm PQ Media cited in The New York Times last year, the amount of money spent by advertisers on product placement in music videos has more than doubled in the last decade.
If anything, product placement in music videos might be growing at a more rapid pace today. While MTV blurs out brand names in the few videos it airs these days, Vevo—the music-video partner of YouTube formed by Universal Music Group and Sony BMG—“works as a conduit between the world’s largest music companies and brand marketers,” Vevo exec Rio Caraeff said in the same Times story.
With the high price of videos and the cratering of revenue from the sales of music, it’s easy to see why artists and labels have turned to this pot of money. But it’s not always easy to watch. What follows are seven recent, unartful examples of product placement in music videos. There are countless others. Please share your favorites in the comments section.
Read more: http://bit.ly/rr0UeJ