October 27th, 2011

School district to sell naming rights

By Megan O'Neil
La Canada Valley Sun

UCLA has its Pauley Pavilion, and USC boasts the Keck School of Medicine. Now, La Cañada Unified buildings and athletic venues may also bear the names of their most generous patrons as school officials get creative with fundraising.

The district released last week a list of dozens of school facilities and programs, the names of which could be sold to donors as part of a new revenue-generating effort.

If approved — the school board could vote as early as next month — it would place La Cañada Unified among a small but growing contingent of public school districts hawking naming rights in order to suture bleeding budgets. Beverly Hills and Palos Verdes school districts already have naming policies in place, and San Marino may consider something similar in the coming year.

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