October 5th, 2011

Kids Marketing Guidelines Advocates Fight Back

By Karlene Lukovitz
MediaPost News

Advocates of the voluntary guidelines for marketing food proposed by a federal Interagency Working Group (IWG) say they are launching a new campaign.

The stepped-up efforts are clearly in response to recent indicators from federal officials that the Obama administration may be softening its stance on the guidelines.

The Center for Science in the Public Interest (CSPI) has announced that it will Oct. 6 hold a press conference to detail new initiatives by CSPI and other “food advocates across the country.”

Representatives of the Prevention Institute, Rudd Center for Food Policy and Obesity, Berkeley Media Studies Group, Center for Digital Democracy and Public Health Law & Policy, as well as CSPI, are scheduled to participate in the briefing.

The news alert about the briefing notes that the advocacy groups and leading researchers have sent a letter to President Obama asking him to “act now to protect children from junk food marketing.”

Read more: http://bit.ly/r4X9RJ

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