October 14th, 2011

Junk Food Companies Contradict Themselves on Marketing to Kids

By Donald Cohen
The Huffington Post

An apple a day and eating your peas used to lead to good health. Now, according to major food manufacturers, they are “job killers” that will devastate the American economy.

In April of this year, the Federal Trade Commission, along with three other federal agencies (FDA, CDC and USDA), released a set of proposed guidelines for marketing food to children to reduce sugars, fats and salts and increase fruits, whole grains and vegetables in the diets of American youth. In 2008, led by Senators Sam Brownback (R-Kan.) and Tom Harkin (D-Iowa), Congress asked for the recommendations to address the nation’s growing obesity crisis among our nation’s youth.

A coalition of major manufacturers of processed foods (including Froot Loops, Lucky Charms and SpaghettiOs), fast-food chains and the media industry that depends on their advertising dollars are spending millions on lobbyists to derail the proposed voluntary guidelines.

In my opinion, the food lobby’s arguments are contradictory and wrong. They alternate between saying, on the one hand, that the voluntary marketing guidelines won’t make a difference in reducing obesity among American children, while, on the other hand, they are unnecessary government intrusions into an industry that is already reducing its advertising to children. Which is it?

Read more: http://huff.to/rili9R

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