October 27th, 2011

In High Schools, a Critical Lens on Food

The New York Times

A commercial for McDonald’s fish sandwiches played in a classroom at Park Slope Collegiate one day last month as part of a class called the Science of Food. It was clear that many students had seen the ad — several sang along with the jingle — but this was the first time they had been asked to critique it.

“Who is the target audience for this ad?” asked their teacher, Joni Tonda.

“Us!” yelled the 23 students, practically in unison.

Through the class, which is part of a new program being taught at 15 city high schools, students are becoming aware that they are part of a lucrative demographic, and they are learning how companies target them.

Read more: http://nyti.ms/rrYMmj


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