October 27th, 2011

Hey, Advertisers: New York Has a Bridge to Sell You

By Rich Thomaselli
AdAge

Ever hear the term, “Hey, I got a bridge I can sell you?” Well, now it’s true.

The New York State Bridge Authority is selling ad space on the toll gates at its five bridge crossings in upstate New York. Yup, the big mechanical arm that comes down at every toll booth—and doesn’t go back up until you pay the $1 or it recognizes your EZ-Pass reader—now features advertising. And local marketers are jumping at the chance.

“This is so ‘in your face’ advertising we couldn’t pass it up. It’s brilliant,” said Nancy Jubie, who co-owns the popular seasonal attraction Headless Horseman Hayrides and Haunted Houses in Ulster Park, N.Y., just south of Kingston, with her husband Mike.

Read more: http://bit.ly/tNBw0Z

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