October 13th, 2011

Glenbard Dist. 87 considers ads on high school scoreboards

By Christopher Placek
Daily Herald

A proposal to install advertising on some scoreboards at Glenbard District 87 high schools has garnered mixed reaction from school board members.

In May, athletic directors at Glenbard’s four high schools met with officials from Side Effects, Inc., an Ohio-based company that secures sponsorships from businesses to help fund new scoreboards.

The company’s proposal calls for a 10-year agreement, during which it would split advertising proceeds with the school district. Glenbard’s share would be used to pay $88,505 in estimated equipment costs of four new or modified scoreboards.

But at the conclusion of the ten-year period, the school district would be left with $208,995 in revenues, according to the proposal.

Glenbard officials have discussed getting new football scoreboards at Glenbard East and South, a new LED advertising cabinet on the football scoreboard at Glenbard West, and a new scrolling sign cabinet and statistical displays on the basketball scoreboard at Glenbard North.

Board member Tom Voltaggio said during a meeting Tuesday that before the full school board makes a decision, the board’s policy committee should consider the merits and drawbacks of advertising on campus. He said he’s not for or against advertising on scoreboards — but that’s a topic the committee should discuss.

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