October 19th, 2011

Pepsi Uses Games to Mask Doritos Marketing to Teens, Groups Say

By Eric Engleman

PepsiCo Inc.’s Frito-Lay unit uses online video games and concerts to disguise marketing campaigns for its Doritos chips aimed at teenagers, consumer groups said in a complaint to U.S. regulators.

The Federal Trade Commission should investigate PepsiCo and Frito-Lay for deceptive and unfair digital marketing practices, including collecting teens’ personal information “without meaningful notice and consent,” according to the complaint, scheduled to be filed today by the Washington-based Center for Digital Democracy, Consumer Watchdog and two other groups.

“Frito-Lay has infiltrated the lives of teens by developing covert advertising campaigns centered on things teens love,” including video games and music, according to a draft complaint. The digital campaign influences teens to buy Doritos, a salty snack high in calories and fat that contributes to adolescent obesity, the complaint alleges.

Read more: http://bloom.bg/nXaOtl


Add your own Comment