October 4th, 2011

Coca Cola's latest predatory cartoon proves why voluntary advertising commitments are useless!

By Yoni Freedhoff
Weight Matters

A few days ago I debated Diane Finegood about the perils of partnering with the food industry.

In my slide set, there’s no doubt that Coca-Cola had the lion’s share of examples of partnership gone wrong and seemingly nefarious intent.

Perhaps that was just coincidence, but regardless, today I’ve got another example to add to the list, but first part of Coca Cola’s “pledge”,

“Coca-Cola North America will not place any of our brands’ marketing in television, radio and print programming that is primarily directed to children under the age of 12 and where the audience profile is higher than 35% of children under 12.”

I do notice a conspicuously missing medium.

The internet.

Perhaps that’s why just two weeks ago Coca-Cola released this nearly 7 minute cartoon called, “The Great Happyfication”

Read more: http://bit.ly/qEQmX6

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