October 28th, 2011

Brand washed: Commercialism on campus hard to escape

By Caitlyn Crenshaw
The Lousiville Cardinal

When Krissy Vickers “saw a girl [on campus] with a Pink bag,” she found it was Victoria’s Secret promotional shopping day in the SAC.

Vickers, a freshmen psychology major, said that she is planning to go the Victoria’s Secret store in the mall soon, “because I got the free stuff and the gift card.”

Victoria’s Secret intentionally developed their brand loyalty through the campus shopping day, Vickers said. “With all the deals it makes it look better, but you’re still spending so much.”

Read more: http://www.louisvillecardinal.com/2011/10/brand-washed-commercialism-campus-hard-escape/


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