October 21st, 2011
Big Tobacco Is Targeting NYC Kids for New Customers
By American Lung Association in New York
Local youth from all five boroughs teamed up with the American Lung Association in New York and the New York City Coalition for A Smoke-Free City this week to lead decision makers on walking tours of each borough to highlight the presence of youth-targeted tobacco advertising. Tour participants walked the streets in each of the five boroughs where they encountered what our kids encounter each and every day: tobacco advertising meant to appeal to youth and encourage them to smoke.
“The tour I went on in the Bronx opened my eyes to the barrage of advertisements our kids are seeing every day on their way to school and as they walk through their neighborhood,” said Senator Gustavo Rivera (D-WF, the Bronx). “As a former smoker who struggled to quit, I believe we as a community need to do more to ensure that our youth never start smoking and to reduce the harmful impact this advertising has on our kids. I am proud that the Bronx has the lowest youth smoking rate in the city, but we must continue to work harder to bring that number down even lower.”
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