October 20th, 2011

Ads add up for airlines, but some fliers say it's too much

By Gary Stoller
USA TODAY

For a cool $14 million, you can advertise for a year on the exterior of every Spirit Airlines jet.

If that’s too steep, consider plunking down $196,000 for three months of ads on the overhead bins in Spirit’s planes, $119,000 for ads on the tray tables or $18,500 for ads on air-sickness bags.

Spirit, along with Europe’s leading cut-rate airline Ryanair, are unashamed industry leaders at generating ancillary revenue by seemingly renting every inch of in-flight display space to advertisers.

But they’re just leading the way. A growing number of U.S. airlines — perhaps emboldened by billions of dollars of extra revenue collected annually for bag fees — are reaching out to advertisers, too.

Read more: http://usat.ly/q5P2vy

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