September 19th, 2011

Proponents of New Food Marketing Guidelines Win Senate Victory

Adweek

Committee votes to shield proposal from House opposition

Proponents of the federal government’s proposed new guidelines on marketing food to children scored a symbolic victory Thursday night, as the Senate Appropriations Committee voted to support the guidelines against opposition from the House. 

The Food Marketing Workgroup, a coalition of 95 organizations aimed at improving nutrition and ending obesity among the nation’s children, is hoping that this support from the Democratic-controlled Senate will counter language inserted in a House appropriations bill that would cut off funding for the program and require further study before the guidelines could be implemented.

“We wanted the agencies of the Interagency Working Group to know that it [the food and advertising lobby] is not the only view on the Hill,” says Margo Wootan, who heads up the FMW. “This reaffirms support for the process.”

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