September 14th, 2011

Product Placement Goes Digital

Slate V

An uproar spread across the Web recently, when an ad for a new movie mysteriously appeared in the rerun of an old TV show. Turns out it was an instance of an increasingly common marketing technique: digital product placement. Advertisers digitally add their products or logos to previously filmed material. Taylor Orci takes a look at the burgeoning business of digital product placement and the effect it has on our brains in this episode of “Is That a Thing?”

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