September 28th, 2011

District OKs guidelines for naming rights

The Upper Moreland school board approved a policy Tuesday providing guidelines for those wanting to buy naming rights to district-owned property.

Under the policy, the school board retains the authority to approve the naming of district assets such as fields or portions of a building. Each proposal will be considered on its own merits and no commitment for any naming can be given without board approval.

When naming rights are being considered,the general guidelines the board will consider include: will the naming right fund the total cost of the project to be named, could the project be funded from another source and can a fund be created to provide for ongoing maintenance of the facility?

While fairly broad, the policy allows the board the power to sell or lease naming rights as long as the entity or organization’s purpose “is consistent with the mission of the district.” The policy also requires that whomever wants to buy naming rights must have values that are shared by the community.

Earlier this month, district Superintendent Robert Milrod said selling naming rights is a viable way “to offset the costs of the work we’re doing here for the taxpayers.”

Last year, Frigidaire outfitted Upper Moreland’s family and consumer science center with state-of-the-art appliances in exchange for a plaque above the room.

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