September 5th, 2011
Coles accused of 'brainwashing' children
Supermarket giant Coles has been accused of brain washing school children. Coles is offering prizes to primary students for singing its “prices are down” advertising jingle. It’s also been providing schools with banners,
promoting its sports equipment giveaway.
Child psychologists say it’s a form of manipulation, but Coles says it’s good community relations.
Nearly 8000 schools have signed up to its ‘Sports for Schools’ program.