September 9th, 2011

10 Advertisers Who Promote Anorexia in Their Marketing


It’s not news that advertising images — particularly in the fashion business — are biased toward the very thin. But a recent study by researchers at Arizona State University found that women pay more attention to guilt-inducing marketing messages about fatness than they do to the opinions of their friends, even when those friends do not believe they are obese.

The fashion industry is particularly cynical on this issue, as it frequently uses under-age girls as models for clothing intended for adults. While those girls may merely be thin and not anorexic because of their youth, only an anorexic adult could hope to replicate those looks when buying off the rack. (The issue is further complicated when advertisers use child models posing as adults in sexy situations, which skirts the laws prohibiting the production of pedophilic images.)

Here are 10 advertising offenders, many of them main street brands such as Abercrombie & Fitch and The Gap, who are guilty of promoting anorexia in their marketing.

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