August 23rd, 2011

Nestlé centers campaign around Latina moms

Drug Store News

Nestlé’s Pure Life brand is reaching out to Latina mothers to underscore the importance of healthy hydration and active lifestyles through a new integrated bilingual marketing campaign, “Echale Agua a Tu Vida.”

“Like any other mother, Latina moms lead active lives, so staying hydrated is crucial to living a healthy lifestyle,” Nestlé Pure Life group marketing manager Laetitia Allexant said. “This campaign goes beyond educating on the benefits of water; it’s really about inspiring moms on how to incorporate water into their daily routines and helping them achieve a healthier lifestyle.”

As part of the “Echale Agua a Tu Vida,” Nestlé said has teamed up with the U.S. Soccer Foundation, which is hosting a Passback Tour and free soccer instruction, where a series of interactive and educational soccer clinics for kids ages 5 to 12 years will visit key Hispanic markets nationwide through October, including: Miami; Los Angeles; Newark, N.J.; Houston; Dallas; Las Vegas; Washington, D.C.; Chicago and Phoenix. The company also said it has tapped Nestlé’s Pure Life spokeswoman and television personality Cristina Saralegui to be part of the campaign.

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