August 17th, 2011
Nestlé Pure Life centers 'Echale Agua a Tu Vida' campaign around Latina moms
Drug Store News
Nestlé’s Pure Life brand is reaching out to Latina mothers to underscore the importance of healthy hydration and active lifestyles through a new integrated bilingual marketing campaign, “Echale Agua a Tu Vida.”
“Like any other mother, Latina moms lead active lives, so staying hydrated is crucial to living a healthy lifestyle,” Nestlé Pure Life group marketing manager Laetitia Allexant said. “This campaign goes beyond educating on the benefits of water; it’s really about inspiring moms on how to incorporate water into their daily routines and helping them achieve a healthier lifestyle.”
As part of the “Echale Agua a Tu Vida,” Nestlé said has teamed up with the U.S. Soccer Foundation, which is hosting a Passback Tour and free soccer instruction, where a series of interactive and educational soccer clinics for kids ages 5 to 12 years will visit key Hispanic markets nationwide through October, including: Miami; Los Angeles; Newark, N.J.; Houston; Dallas; Las Vegas; Washington, D.C.; Chicago and Phoenix. The company also said it has tapped Nestlé’s Pure Life spokeswoman and television personality Cristina Saralegui to be part of the campaign.