August 16th, 2011

Children's favourite brands 'contain too much junk food'


The World Cancer Research Fund (WCRF) has expressed concern at the number of unhealthy food and drink companies included in this year’s Kids Brand Index.

Nine of the top 20 brands, such as McDonald’s, Coca-Cola and Haribo, promote high-calorie food and drink, the charity has warned.

It is concerned that restrictions on marketing and the promotion of unhealthy food and drink to children are not working at the moment.

This could have an impact on children’s and family health in the future, the WCRF said, as obesity and excess body fat is associated with a raised cancer risk.

“It is difficult enough for parents to get their children to eat healthy food if their children are constantly bombarded by messages portraying unhealthy food as fun and aspirational,” said Kate Mendoza, head of education at the WCRF.

Nutritionist Gillian McKeith recently said that mums and dads should discuss the effect fatty foods will have on their children’s bodies, in a bid to encourage healthy eating.

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