July 15th, 2011

Mommies and Daddies also long for Facebook Fame like their Teenage Kids, says Study


All the parents out there might stop their teenage kids from spending hours online, chatting with their friends, on Facebook; but secretly our mommies and daddies too indulge in social networking and crave for the star status on Facebook, according to a recent study conducted by researchers from the University of Guelph.

“Facebook is not just a phenomenon among young people. Parents are just as likely as their kids to disclose personal information on the social networking site,” says Emily Christofides, a PhD psychology student who conducted the study with doctoral student Amy Muise and psychology professor Serge Desmarais.

The study involved 285 non-student adults between the ages of 19 and 71, and 288 youths aged nine to 18. For both the groups, spending more time on the site made people more likely to share personal information. Adolescents are found to reveal more personal information than older users, not because they care less about privacy, but only because they spend more time on Facebook. Teens spend approx 55 minutes a day on Facebook, as compared to the adults who spent around 38 minutes online.

Like their kids, parents too had a desire to be popular online. The need to be popular on Facebook is one of the major factors, driving people to share information, according to this study. “The people who are the most popular are those whose online identity is actively participated in by others. So the more you share, the more others respond,” Muise said. “People with a high need for popularity may indeed care about their privacy, but they may not be willing to sacrifice their popularity by implementing privacy controls,” Christofides added.

The craze of social networking started with the younger generation and now the trend is picking up with the older generation. Even our grandparents are openly embracing the idea of social networking, according to a recent study.

Both, young and old, social networking sites have cast their magical spell on everyone.

Read more: http://trap.it/mheskz


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