July 27th, 2011

Group Says Studios May Have Violated Ad Rules

The New York Times

A watchdog group on Tuesday asked the Motion Picture Association of America to investigate whether Walt Disney Studios and 20th Century Fox broke industry guidelines governing the advertising of two PG-13 films during television programming aimed at young children.

The Children’s Advertising Review Unit, a division of the Council of Better Business Bureaus that works as a type of self-regulator for the advertising business, said ads for “Pirates of the Caribbean: On Stranger Tides” (Disney) and “X-Men: First Class” (Fox) appeared inappropriately in recent months on channels like Nickelodeon.

A spokesman for Fox said the ads in question were pre-approved by the Motion Picture Association for the time slot. Disney also said it believed it was in compliance with industry guidelines.

Read more: http://mediadecoder.blogs.nytimes.com/2011/07/26/group-says-studios-may-have-violated-ad-rules/?ref=media


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