June 19th, 2011

At the Movies: Green Lanterns, Pesky Penguins, Grey Ladies

Brand Channel

The big question this weekend isn’t whether Green Lantern will have any product placement, but how much product placement. As we’ve already seen in the above clip, Subway — an official ‘partner’ of the film — has worked its way into the background of a scene.

Read more: http://www.brandchannel.com/home/post/2011/06/17/At-the-Movies-Green-Lantern-061711.aspx

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