April 11th, 2011

'Face'-off in Prozac ad lawsuit

New York Post

This actress doesn’t want to be a pill-popper, not even on television.

A Manhattan woman claims pharmaceutical giant Eli Lilly & Company is giving her high anxiety by using her image to peddle Prozac—without paying her a dime.

Gwendolyn Bucci, 55, says she didn’t know she was a citizen of “Prozac Nation” until February, when she discovered her face had been used in advertising for the decade-old antidepression drug without her permission.

“Lilly has refused to acknowledge any unauthorized usage of the images, [and] refused to stop using the images in its commercials,” the auburn-haired beauty alleges.

Bucci, who lives in NoLIta, is also seeking $450,000 in damages in a Manhattan Supreme Court lawsuit she filed against the company last week.

Read more: http://www.nypost.com/p/news/local/manhattan/face_off_in_prozac_ad_lawsuit_DjgkvxPe8CLJnO1NfX7V7M#ixzz1JDNs19dF


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