April 8th, 2011
Apple's got teen spirit for iPhone, iPad
Apple’s iPhone and iPad are forming the hottest clique at the nation’s high schools.
Owning the trendy devices runs high on the list of wants for teenagers, according to a recently released analyst report.
“The teen demographic is a critical component of long-term growth in the mobile market, and Apple is taking its lead in music and leveraging it in the mobile category,” noted Piper Jaffray analyst Gene Munster.
Piper Jaffray surveyed 4,500 students, finding 37% plan to buy an iPhone in the next six months. Already 17% of those asked own an iPhone, compared with 14% in a similar study a year ago. The average age of those surveyed was 16.6 years.
The survey said 22% of students own a tablet computer, and 20% plan on buying one in the next six months. “This is a positive for Apple given the iPad’s dominant position in the tablet market,” Munster noted.
It’s no small secret, of course, that Apple has planted its computers in the education market over the years by offering discounts to grow its position.
“Apple’s been the No. 1 brand for students,” says Forrester Research analyst Sarah Rotman Epps. “Apple has made aggressive inroads in the education market.”