March 25th, 2011
Twitter Conducts Geotargeting Test
Twitter is running its first test of ad geotargeting, an important evolution of its year-old “Promoted Products” marketing platform. If adopted widely, the capability could clear the way for small and mid-sized advertisers to promote themselves on Twitter via paid placements, and for national advertisers to customize ad messaging by region.
The test Applies to Twitter’s Promoted Accounts and Promoted Tweets ad products, but not to its most visible Promoted Trends ads. Trial advertisers will be able to target Promoted Accounts ads by country while Promoted Tweets can be more granular -supporting either country or metro area delivery in the U.S. The company would not disclose specific advertisers in the test, nor would it say how many users or advertisers were involved.