March 28th, 2011
Spurlock, Nader link up for product placement documentary
When Ralph Nader was to be interviewed on the topic of product placement by documentary filmmaker Morgan Spurlock for his new film, Nader did what anyone would do—he placed his own products.
“When we showed up to shoot that scene, Ralph comes walking into the room and he goes, ‘If you’re going to interview me about product placement I’m going to put some of my own products in here,’ and so he literally put his own books on the table,” Spurlock recalled Thursday night at the D.C. premiere, appearing alongside Nader. “So if you watch that scene, literally front and center are Ralph Nader’s books.”
Spurlock, best known for his hit documentary “Super Size Me,” decided to explore the issue of product placement by getting companies to sponsor his new film. He filmed that process, which makes up the bulk of the documentary.
“I’m shocked that anybody said yes to this movie,” Spurlock told Yeas & Nays.
Once companies signed on, he would only use their products for the remainder of the film. For instance, he would only drink POM Wonderful. All other drink brands were obscured. He also only drove Mini Coopers and only ate Sheetz subs, to show the kinds of deals companies would cut with filmmakers.