March 29th, 2011

Novartis, The iPad & 35,000 More Visits To Docs


In a note to employees this morning, Novartis ceo Joe Jimenez gushed that the Apple iPad offers the drugmaker “game-changing” technology that will make it possible for sales reps to save 250 hours over the course of the year and allow “the entire field force to make an incredible 35,000 additional customer visits each year.”

This conclusion, of course, has not yet been proven. But Novartis did trim 1,400 sales reps from its roster in recent weeks, underscoring how technology will increasingly be used by the pharmaceutical industry to eliminate such personnel whenever possible (back story). A few more iPads and perhaps a few more hundred reps will go?

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