March 29th, 2011

Beverage Labeling Initiative Urges Honest Calorie Listing On 20-Ounce Bottles

The Consumerist

For years, slick soda manufacturers got away with half-truth in labeling by listing its calories per serving on the labels of 20-ounce-and-smaller bottles rather than the total amount of calories in the drink.

The American Beverage Association announced last month that it’s pushing a voluntary initiative that gets soda-pushers to be more honest about the calorie count, in effect acknowledging that few people sip half a 20-ounce bottle and saves the rest for later.

Dubbed the Clear on Calories initiative, the effort is part of First Lady Michelle Obama’s campaign to end childhood obesity. The Coca-Cola Company, PepsiCo, Dr Pepper Snapple Group, Sunny Delight Beverages, Nestlé Waters North America, Cott Beverages and Honest Tea have all signed on.

Read more: http://consumerist.com/2011/03/beverage-labeling-initiative-urges-honest-calorie-listing-on-20-ounce-bottles.html

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