March 29th, 2011
Beverage Labeling Initiative Urges Honest Calorie Listing On 20-Ounce Bottles
For years, slick soda manufacturers got away with half-truth in labeling by listing its calories per serving on the labels of 20-ounce-and-smaller bottles rather than the total amount of calories in the drink.
The American Beverage Association announced last month that it’s pushing a voluntary initiative that gets soda-pushers to be more honest about the calorie count, in effect acknowledging that few people sip half a 20-ounce bottle and saves the rest for later.
Dubbed the Clear on Calories initiative, the effort is part of First Lady Michelle Obama’s campaign to end childhood obesity. The Coca-Cola Company, PepsiCo, Dr Pepper Snapple Group, Sunny Delight Beverages, Nestlé Waters North America, Cott Beverages and Honest Tea have all signed on.