March 16th, 2011

4 Reasons Why Mobile Advertising Will Be Bigger Than TV Advertising In The Next Decade

Business Insider

Mobile advertising will one day be bigger than TV advertising.

And that day is coming sooner than you may think.

I have spoken with many visionary agency execs and brand marketers about the future of mobile as an advertising channel.  What makes it unique? What are its prospects, and how will it evolve?

When we push out past the nuts and bolts of campaign implementation, we almost always reach the same conclusion: mobile advertising will one day inevitably be larger than advertising on TV and every other digital channel.

Inevitable, yes, but when? Brand ad dollars spent on mobile will exceed those spent on TV a decade.
Here’s why.

Read more: http://www.businessinsider.com/4-reasons-why-mobile-will-surpass-tv-in-brand-ad-dollars-in-the-next-decade-2011-3#ixzz1Gl84QFDa

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