February 4th, 2011
The Greatest Film Ever Sold: A Look at Product Placement and Advertising in the Movies
This past week at the Sundance Film Festival, Morgan Spurlock debuted his latest effort, “Pom Wonderful Presents… The Greatest Film Ever Sold”. Known primarily for his film Super Size Me, which also premiered at Sundance, the documentarian’s new film is a look at the phenomenon of product placement and advertising in film. Probably the first example of a film where the advertisers name is an essential element to its title, the entire production was actually financed by product placement within the film. Several brands are represented in the film not only as case studies but as companies who purchased advertising through their financing of the film.