February 7th, 2011
Study on Effects of TV Ad Violence on Kids Has Super Bowl Implications
The Super Bowl annually produces the year’s largest TV audience, making it a prime event for advertisers to debut their flashy, new commercials. But ads with violent content aired during a sporting event that also contains violence may amplify aggressive thoughts in kids, the authors of a new Iowa State University study say.
Five ISU researchers authored the study, “Television Commercial Violence: Potential Effects on Children,” which was published in the most recent edition of The Journal of Advertising. It found that kids who viewed violent ad content also had more aggressive thoughts, so the Super Bowl’s football violence may have a compounding effect on kids.