February 24th, 2011
Planters' Campaign: Sustainability Plus
Planters is sponsoring creation of peanut-shaped community parks called “Planters Groves” in four U.S. cities, and launching a “Naturally Remarkable” campaign that encompasses this and other sustainability initiatives ... with a dash of fun.
The Kraft Foods brand will mark the opening of the parks in New Orleans, Washington, D.C., San Francisco and New York City with appearances by a new eco-friendly Planters Nutmobile. The truck is biodiesel; generates energy for its tour-stop needs through solar panels, a wind turbine and a biodiesel generator; uses LED interior lighting; and is constructed of eco-conscious materials (reclaimed wood floors, for example).
The Nutmobile will also visit 12 other U.S. cities, and at all stops will encourage young people to contribute to their communities by volunteering for The Corps Network. Young members of that network mobilize volunteers in their regions to engage in needed, community-specific volunteer work ranging from preserving natural habitats and maintaining public lands to renovating deteriorating housing and supporting local education programs. The network’s regional groups will build and maintain the Planters Groves.