February 22nd, 2011
Mr. Peanut’s New Car Drives Us Nuts
It’s been quite an adventurous few months for Mr. Peanut. First, he got a makeover that left him with a gray flannel vest and a shell tanner than Snooki. Shortly after that, he made the acquaintance of Benson, a legume who is now his sidekick. With all those changes in his life, it’s only fitting that he upgrade his ride.
To that end, Planters has fixed him up with — wait for it — the Nutmobile, a custom creation set to tour the country teaching Americans to follow the way of the virtuous peanut.
Underneath that dry, wrinkled shell, the humble peanut is quite helpful to farmers. Like nearly all legumes, the roots of the peanut plant contain bacteria that contribute to nitrogen fixation — the process by which atmospheric nitrogen is converted to ammonia, fertilizing the soil.
To promote the “peanut lifestyle” of giving back to the earth, the Nutmobile will appear at events to draw support for The Corps Network, a service and conservation agency that offers over 30,000 young people the chance to mobilize communities in projects that restore and maintain public and green spaces.