February 17th, 2011
Holy product placement, Batman!
This whole product placement thing has gotten WAY out of hand.
Jimmy Kimmel opens every show with a pitch for some product—from beer to toilet paper to identity-theft protection. Yes, it’s couched in humor, but that’s just applesauce to cover the taste of the aspirin. The brand is always prominently displayed.
Then he goes to a full slate of traditional commercials. When he comes back, now he’s added a segment devoted to the Ford Focus Rally, a cross-country race. Jimmy always takes a sly approach to covering it, but it’s still a lightly camouflaged car commercial.
Then more words from his sponsors before the show actually begins. Sometimes you’re waiting six minutes for the opening monologue. Kimmel rocks late night, but I’m ready to jump ship.