February 14th, 2011
Drug Companies Peddle Female Sexual Dysfunction
Ray Moynihan (who previously gave us the invaluable book “Selling Sickness: How drug companies are turning us all into patients") has published a new expose titled “Sex, Lies, and Pharmaceuticals.”
Moynihan chronicles the aggressive efforts of the pharmaceutical industry to promote a fad in the diagnosis of female sexual dysfunction (FSD). The techniques would be shocking if they were not by now so very familiar-co-opting the thought leaders in the field, promoting biased “science”, and initiating a misleading advertising campaign based on it. The particular gimmick here was to widely promulgate fudged survey results suggesting that almost half the entire female population suffer from FSD.
The opportunity to create a huge new market by medicalizing normal variations in sexual desire must have had the drug companies licking their chops.